Whitlock & Mae

One flat fee. No hourly meters.

Every engagement is a monthly retainer that covers strategy, copywriting, design, and management. Design is contracted in on our side — you get one invoice, and it never changes mid-month.

Foundation

The automated revenue engine.

$2,500/month

For stores with little or no email setup that need the core money-making flows built properly, once, and kept sharp.

  • ✓Full email audit and strategy roadmap
  • ✓Core automation suite: welcome, abandoned cart, browse abandonment, post-purchase, win-back
  • ✓List segmentation and deliverability setup
  • ✓All copywriting and design included — no extra designer fees
  • ✓Monthly performance report and optimization

Most clients see flows paying for the retainer within the first 60 days.

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Growth

The engine, plus a campaign machine.

$4,500/month

For stores ready to make email a primary revenue channel with a consistent campaign calendar on top of their automations.

  • ✓Everything in Foundation
  • ✓4 campaigns per month, planned, written, designed and sent
  • ✓Launch and promotion strategy for drops and seasonal moments
  • ✓A/B testing program across flows and campaigns
  • ✓Advanced segmentation: VIPs, replenishment, churn risk
  • ✓Quarterly strategy session and revenue forecast

This is the tier that takes stores from $25k toward $75k months.

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Common questions

Why flat-fee instead of hourly?

Hourly billing rewards slowness and punishes efficiency. A flat fee means you know exactly what email costs each month, and we're incentivized to get results fast — not to log hours.

Are design and copy really included?

Yes. We contract specialist email designers and copywriters as part of the retainer. You never see a separate invoice for creative work — it's baked into the fee.

Is there a minimum commitment?

Three months. Email compounds — flows need data to optimize, and campaigns need a few cycles to find their rhythm. After that, it's month to month.

What about my email platform costs?

Your ESP subscription (Klaviyo, Omnisend, etc.) stays in your name and is billed by them directly. Our fee covers the strategy, build, and ongoing management.

Ready for $75k months?

A free 30-minute call. We'll look at your store and show you where email revenue is hiding.

Book your free strategy call →