Whitlock & Mae

Results from stores like yours.

Brands that started at $10k–$25k a month, and what email did for them.

“Email went from an afterthought to 38% of our revenue in five months. We finally have a channel we own.”
Sarah K. · Founder, skincare brand
“The abandoned cart flow alone paid for the whole engagement in the first month.”
Marcus T. · Owner, coffee roaster
“Clear reporting, no fluff. Every month I know exactly what email made us.”
Priya D. · Co-founder, pet supplies store
“We stopped relying on discounts. Their campaigns sell on story, and our margins show it.”
Jordan L. · Founder, apparel label

Case studies

Skincare brand

$18k → $61k

monthly revenue in 6 months

Challenge: A 9,000-person list that only received occasional sale blasts.

  • —Built welcome, cart, and replenishment flows
  • —Weekly education-led campaigns
  • —Segmented by skin concern

38% of revenue from email

Specialty coffee roaster

$12k → $44k

monthly revenue in 5 months

Challenge: Strong first purchases, but most customers never came back.

  • —Post-purchase brewing guide series
  • —Subscription upsell flow
  • —Win-back for 60-day lapsed buyers

Repeat orders up 2.4×

Apparel label

$24k → $77k

monthly revenue in 8 months

Challenge: Heavy reliance on paid ads and constant 20%-off codes.

  • —Launch campaigns for each drop
  • —Browse abandonment flow
  • —VIP segment with early access

Discount use down 40%

Ready for $75k months?

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